Strip Talk #31: DC finally getting back on track

Listen to me good when I tell you all something: DC has to do something. They’re getting hurt out there in the ring, and they can’t take too many more hits before it’s lights out. They need that ring bell to save them and fortunately for them, it’s coming in a few projects.
How they got here is not a mystery. Incoherent, nonsensical decisions with stars for their movies, the movies themselves being atrocious, and a lack of obvious planning and forethought. It was a lot, and it seemed like every time the company took a step, they stumbled. And their rival, the Marvel Cinematic Universe, was churning out hit after hit at the box office, adding insult to injury.
But there were beacons of hope: Television and animated properties.

DC has always had strong television and animation. Their Justice League characters are so well known that almost all have had multiple shows that have done well. Their animated movies and shows are so good that decades later, they’re still producing spinoffs that are just as good if not better than the originals.
So, this is their go-to in the bleak times.
When faced with hard times, Warner Bros. does what it knows how to do best: Milk something to death and ride that cash cow until the wheels fall off. And that’s why we’re getting great television in the form of Titans. That’s why more animated Batman is here to put the DC name on his back and carry everything across the finish line. That’s why we’re getting more Batman spinoff films and a Flash spinoff bringing back the Batman version that worked – Michael Keaton for those of you still playing along at home.
DC trades on what it knows works best for them: Nostalgia. And they are smart to do it. That bell has rung finally for DC, and they can get a breather from that beating the MCU and Kevin Feige has been delivering for the past 10 years. The body shots can maybe slow down, they can regain their footing and they’re finally doing something. Something worthwhile and exciting. It’s about time they come in with gloves ready for the fight game.

Lyndsey Beatty is editor-in-chief of Gaming Insurrection. She can be reached by email at lyndseyb[at]gaminginsurrection.com

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